How does an athlete such as Stephen Curry, two-time NBA Most Valuable Player, cope with the stress of preparing for another championship?
No doubt, it has a lot to do with the mental game, and he shares more about it in a new campaign that he created in partnership with Kaiser Permanente,
As you'll see in the videos below, a big part of the campaign promotes Curry's use of a float tank. The first video of the campaign gives viewers a look into how Curry uses the sensory deprivation tank to calm his mind, focus, and visualize what's to come on the basketball court.
The campaign then follows with a set of Q&A style videos where Curry dives in deeper into training the mind, the benefits of floating, as well as the pressures and expectations he deals with as a professional athlete.
Essentially the message is that life gets difficult but there are always things you can do to overcome it, and it all starts with training your mind. Hear below why Curry thinks that sensory deprivation is one of the best ways to do just that.
What did you think of these videos? Do you think this is an effective campaign to promote floating and mental health?